Cake in Space is a redesign of a company website for a composing collective based in Nashville, TN. The redesign is minimalist, and focuses on cleanly displaying the composers involved and the clients the company has supported.
Cake in Space
Final Design
The Deep Dive
In-depth research was conducted, focusing on design trends used by other collectives, along with emerging aesthetics in film and television animation, where Cake in Space has extensive collaborations. The process began with a focus on the logo and brand mark, created using Adobe Illustrator and refined through multiple iterations with client feedback. The site was wireframed and prototyped using Figma, while additional graphics were crafted in Adobe Photoshop.
A cohesive animation system was developed using a specialized JavaScript graphics library to enhance the site's visual identity. The final design was built in Framer, combining Framer’s built-in tools with custom CSS and React for added flexibility and interactivity. A clear call to action was integrated through a messaging form, making it easy for future clients to contact Cake in Space. This holistic approach ensured that the site not only tells the collective's story but also offers a visually engaging and seamless user experience.
Tools Used
Goals
↳ Discover new, innovative composers and collectives to pair with upcoming projects.
↳ Find collectives that stand out with unique branding and an interesting portfolio.
↳ Play an active role in shaping the creative direction of music in the streaming industry.
Motivations
↳ Passionate about discovering and promoting fresh, cutting-edge talent.
↳ Seeks to maintain her reputation as a "tastemaker" who influences trends in the music and entertainment space.
↳ Values creative partnerships where she can be involved in the process and help shape the final product.
Pain Points
↳ Frustrated when collectives lack a cohesive body of work or distinct identity.
↳ Dislikes overly corporate or impersonal approaches that stifle the creative process.
↳ Overwhelmed by generic or bland branding that makes it difficult to find standout talent.
Goals
↳ Find a professional composer collective to collaborate on her next animated show.
↳ Get a clear sense of the collective’s personality and creative approach through their branding and messaging.
↳ Build long-term working relationships with collaborators who align with her project’s vision.
Motivations
↳ Driven by the need to find a team that is not only professional but also creatively aligned with her storytelling style.
↳ Appreciates transparent and authentic branding that reflects the identity and values of the collective.
↳ Seeks to collaborate with composers who can bring fresh, inspiring music to her projects.
Pain Points
↳ Struggles with finding collectives that balance professionalism with a clear, relatable identity.
↳ Frustrated by overly corporate branding that lacks personality or creativity.
↳ Finds it difficult to gauge the authenticity of a collective's messaging when their branding feels generic.
View the full Prototype
More Projects
