The Deep Dive
Extensive research on current web design trends and leading design houses informed the visual direction of the Indoorcat website. Drawing from Brutalism and Neo-Brutalism aesthetics, the design strikes a balance between bold visual appeal and minimalist functionality. Framer was utilized throughout the entire process, from initial prototyping to final deployment. Additional tools included a specialized JavaScript library for rendering 3D graphics and a custom smooth-scrolling library. Emphasis was placed on ensuring cross-browser and cross-device functionality, with clear and effective calls to action guiding the user experience.
Tools Used
Goals
↳ To find unique, high-quality music that visually and sonically fits her clients’ needs.
↳ To efficiently browse and explore tracks that fit within her budget and style requirements.
↳ To feel confident in selecting music that adds value to her edits and resonates with her clients' audiences.
Motivations
↳ Standing out as a skilled video editor by choosing music that enhances her edits.
↳ Building a portfolio with compelling, well-matched soundtracks that impress clients.
↳ Developing a reliable source of fresh tracks to streamline her editing workflow.
Pain Points
↳ Limited time to search for the perfect track and navigate different licensing options.
↳ Difficulty finding affordable, high-quality music options that match her clients' expectations.
↳ Uncertainty around which tracks will effectively enhance her edits without causing budget issues.
Goals
↳ To maintain the blog’s reputation for showcasing distinctive and fresh music.
↳ To find and promote artists whose work stands out and resonates with their audience.
↳ To stay ahead of music trends and continually discover new and compelling sounds.
Motivations
↳ Establishing themselves as a tastemaker in the music blogging space.
↳ Supporting artists who push creative boundaries and contribute to the evolution of their genres.
↳ Building a loyal community of readers who trust their music recommendations.
Pain Points
↳ Difficulty sifting through large volumes of generic or uninspired music submissions.
↳ The challenge of staying on top of emerging trends while maintaining a unique editorial voice.
↳ Finding high-quality, original music that aligns with the blog’s standards and resonates with their audience.
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