Early Wireframing
The Deep Dive
The research phase focused on analyzing competitor websites and social media, while developing user personas informed by insights from forums frequented by professional composers and producers. With a clear understanding of user needs, wireframing and prototyping were done using Figma, ensuring a fully responsive design for both desktop and mobile. Graphics were created using Adobe Photoshop to enhance the visual appeal and consistency of the design.
The design emphasized a clean, straightforward approach that reflected honesty in messaging and narrative. Special attention was given to the layout and presentation of product pages, highlighting key features and showcasing media effectively. Additionally, a feature was added to highlight similar libraries, encouraging users to discover complementary instruments to enhance their creative process.
Tools Used
Goals
↳ Find easy-to-use virtual instruments that simplify the composition process.
↳ Develop his skills as a composer with tools that enhance his learning.
↳ Build confidence in selecting and using professional-grade products without feeling overwhelmed.
Motivations
↳ Eager to improve their composition skills and expand their musical knowledge.
↳ Seeking transparency and honesty in product marketing and promises.
↳ Desires tools that are accessible to beginners but still allow room for growth.
Pain Points
↳ Overwhelmed by the sheer number of options and exaggerated claims by companies.
↳ Frustrated with complex, feature-heavy tools that feel too advanced for his current skill level.
↳ Difficulty finding products that strike a balance between simplicity and professional quality.
Goals
↳ Discover new, high-quality virtual instruments that inspire creativity.
↳ Find collections of instruments that complement each other to create cohesive soundscapes.
↳ Maintain a versatile and diverse toolkit for her professional projects.
Motivations
↳ Passionate about innovation and pushing creative boundaries in her compositions.
↳ Driven by the desire to craft immersive and cohesive auditory experiences.
↳ Values companies that offer a broad selection of instruments designed to work well together.
Pain Points
↳ Frustration with libraries that feel disjointed or don’t blend well with each other.
↳ Difficulty in finding comprehensive sound collections that align with her specific project needs.
↳ Overly specialized libraries that lack versatility across different projects.
View the full Prototype
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