GOODMORNINGSOUNDMACHINE is a reimagined storefront for a bespoke sample library company. Focused on creating unique and inspiring libraries, GOODMORNINGSOUNDMACHINE aims to meet and exceed the needs of today's composers and creatives.

GOODMORNINGSOUNDMACHINE is a reimagined storefront for a bespoke sample library company.


Focused on creating unique and inspiring libraries, GOODMORNINGSOUNDMACHINE aims to meet and exceed the needs of today's composers and creatives.

GOODMORNINGSOUNDMACHINE

GOODMORNINGSOUNDMACHINE

GOODMORNINGSOUNDMACHINE

What's Missing?

GOODMORNINGSOUNDMACHINE, a bespoke sample library specializing in creating innovative and inspiring virtual instruments for professional composers, can enhance its current website to better serve its customers. A key opportunity lies in improving how users discover and explore the range of available instruments, as well as clearly communicating the impact these tools can have on their creative work. By refining the site's structure and user experience, the company can better showcase its offerings and demonstrate the value of its products to professional composers.

The Fix

The solution involves designing a clean, minimalist, and user-focused flow that is both engaging and informative. This streamlined experience clearly guides customers through the available products, emphasizing how each instrument can enhance their work. Additionally, the flow includes recommendations for similar libraries, allowing users to explore how multiple instruments can be combined to elevate their music creation process. This approach not only simplifies navigation but also encourages a deeper engagement with the full range of offerings.

What's Missing?

GOODMORNINGSOUNDMACHINE, a bespoke sample library specializing in creating innovative and inspiring virtual instruments for professional composers, can enhance its current website to better serve its customers.


A key opportunity lies in improving how users discover and explore the range of available instruments, as well as clearly communicating the impact these tools can have on their creative work. By refining the site's structure and user experience, the company can better showcase its offerings and demonstrate the value of its products to professional composers.

The Fix

The solution involves designing a clean, minimalist, and user-focused flow that is both engaging and informative. This streamlined experience clearly guides customers through the available products, emphasizing how each instrument can enhance their work.


Additionally, the flow includes recommendations for similar libraries, allowing users to explore how multiple instruments can be combined to elevate their music creation process. This approach not only simplifies navigation but also encourages a deeper engagement with the full range of offerings.

Early Wireframing

Final Prototype

Final Prototype

The Deep Dive

The research phase focused on analyzing competitor websites and social media, while developing user personas informed by insights from forums frequented by professional composers and producers. With a clear understanding of user needs, wireframing and prototyping were done using Figma, ensuring a fully responsive design for both desktop and mobile. Graphics were created using Adobe Photoshop to enhance the visual appeal and consistency of the design.


The design emphasized a clean, straightforward approach that reflected honesty in messaging and narrative. Special attention was given to the layout and presentation of product pages, highlighting key features and showcasing media effectively. Additionally, a feature was added to highlight similar libraries, encouraging users to discover complementary instruments to enhance their creative process.

Tools Used

Gavin is a novice composer who feels overwhelmed by the vast array of virtual instruments offered by different companies. They're cautious about companies that oversell their products and prefers straightforward, honest tools that won't complicate his creative process. Gavin is eager to grow as a composer and is searching for user-friendly virtual instruments that provide quality without the complexity, helping him gain confidence in his work.

User Persona: Gavin (he/they)

User Persona: Gavin (he/they)

Gavin is a novice composer who feels overwhelmed by the vast array of virtual instruments offered by different companies. They're cautious about companies that oversell their products and prefers straightforward, honest tools that won't complicate his creative process. Gavin is eager to grow as a composer and is searching for user-friendly virtual instruments that provide quality without the complexity, helping him gain confidence in his work.

User Persona: Gavin (he/they)

Goals

↳ Find easy-to-use virtual instruments that simplify the composition process.


↳ Develop his skills as a composer with tools that enhance his learning.


↳ Build confidence in selecting and using professional-grade products without feeling overwhelmed.

Motivations

↳ Eager to improve their composition skills and expand their musical knowledge.


↳ Seeking transparency and honesty in product marketing and promises.


↳ Desires tools that are accessible to beginners but still allow room for growth.

Pain Points

↳ Overwhelmed by the sheer number of options and exaggerated claims by companies.


↳ Frustrated with complex, feature-heavy tools that feel too advanced for his current skill level.


↳ Difficulty finding products that strike a balance between simplicity and professional quality.

User Persona:

Gavin

(he/they)

Goals

↳ Discover new, high-quality virtual instruments that inspire creativity.


↳ Find collections of instruments that complement each other to create cohesive soundscapes.


↳ Maintain a versatile and diverse toolkit for her professional projects.

Motivations

↳ Passionate about innovation and pushing creative boundaries in her compositions.


↳ Driven by the desire to craft immersive and cohesive auditory experiences.


↳ Values companies that offer a broad selection of instruments designed to work well together.

Pain Points

↳ Frustration with libraries that feel disjointed or don’t blend well with each other.


↳ Difficulty in finding comprehensive sound collections that align with her specific project needs.


↳ Overly specialized libraries that lack versatility across different projects.

User Persona: Dalia (she/her)

User Persona: Dalia (she/her)

Dalia is a seasoned composer with extensive experience in the industry. She is always in search of inspiring new libraries to add to her toolkit. For each project, Dalia focuses on creating cohesive soundscapes and values companies that offer a wide range of instruments with complementary sounds. She prefers virtual instruments that can work harmoniously together, allowing her to build rich, layered compositions with ease.

User Persona: Dalia (she/her)

Dalia is a seasoned composer with extensive experience in the industry. She is always in search of inspiring new libraries to add to her toolkit. For each project, Dalia focuses on creating cohesive soundscapes and values companies that offer a wide range of instruments with complementary sounds. She prefers virtual instruments that can work harmoniously together, allowing her to build rich, layered compositions with ease.

User Persona:

Dalia

(she/her)

View the full Prototype

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©️2024 Jaye Marie Vanyo

©️2024 Jaye Marie Vanyo

©️2024 Jaye Marie Vanyo